The Marketing Strategy of A Street Beggar
Have you ever wondered what you can learn from a street beggar? What about marketing? What a mere beggar can teach us about marketing?
Regardless of the tremendous growth of Science and Technology, Engineering, Communication, Construction, and Healthcare, the value of a human is constantly decreasing when we compare it with superficial development. Today’s Materialistic world, where people sell their kidney for iPad [1], is irrefutable evidence of gadget, tech, and literally a piece of paper (money) having more value than a human being and its emotion.
South Asian region is full of materialistic people who consider the English Language as a measure of intellect and iPhone as a measure of wealth. This kind of society promotes the idea of might is right which in result encourages the public to get money anyhow in order to become mighty and beggars are not an exception here.
Interestingly the homeless people of this region, which are often called street beggars, also have their own marketing strategy to capture the attention of their potential client and earn more and more revenue in return of mere words (prayers)!
One key difference between the western homeless and eastern street beggars is that western do not usually constantly ask for cash but that is not the case with Asian street beggar. You might find it hard to believe that some of the beggars will not quit stalking you unless you pay a rupees of two.
The second picture may better help you understand the key difference, which is perseverance from the beggar point of view. In my humble opinion what they actually do is try and try harder to induce their clients to open their wallets and give them some cash to get rid of them.
One street beggar, I use to see almost every day outside a particular grocery store use to ask her client for 5 Rupees Only ($US .032) and praying for them parallelly. A coin of 5 rupees in my country is often saved after shopping at any grocery store. As nobody likes carrying a lot of coins, she does receive 5 rupees coins from a lot of people. Those beggars who do not set their price tag to do targeted marketing, earn less in my observation.
What I learned from this beggar is to target your clients and understand their mindset. When you do your homework you will get to know what price you should ask for that your customers will pay happily.
References
[1]. https://www.mirror.co.uk/news/world-news/man-25-who-sold-kidney-13837982
